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《阿森纳财政二十一问》前言

这支新的阿森纳球队很有些出师不利，创下了50年来顶级赛事最差的开始。尽管在欧冠赛事中球队一平（客场Borussia Dortmund）一胜（主场Olympiacos）的成绩还算可以，但球场上没有看到阿森纳惯有的那种自信的传球风格。在英超赛事中，结果更加糟糕，前七场比赛输了四场，包括丢脸的对曼联8-2的惨败，还有让人难以相信地4-3输给了布莱克本，而其中球迷们觉得最痛苦的恐怕就是2-1败在伦敦同城死敌热刺的脚下。

R.I.P 史蒂夫·乔布斯…

转载一：

http://www.36kr.com/p/51165.html

1. 关于电脑科技

“它执行的是这些非常简单的指令──‘拿个数字过来，和眼前的这个数字相加，然后看看结果是不是比原来的数字更大‘，但执行速度达到了比如每秒一百万次。按每秒100万次的速度，其结果就显得神奇了。”

2. 关于产品开发

“要想按照大众的需求设计产品真的很难，在大多数情况下，人们根本就不知道自己需要什么产品，因此在他们知道自己的产品需求之前，主动告诉他们他们所需要的产品。”

3. 最具激励性的话

“你是想卖一辈子的糖水还是想改变世界？”

4. 关于成长

“我是我知道的唯一一个在一年中损失2.5亿美元的人，这对我的成长很有帮助。”

5. 关于产品设计

“‘专注和简单’是我一直坚信的产品设计原则。开发出简单易用的产品比开发出复杂的产品要困难得多，因为只有在你的思维极其清晰的情况下才能设计出简单的产品，虽然这需要下苦功夫，但却是值得的，如果你真的能够做到这一点，世界就会在你脚下。”

6. 关于人生

“成为坟墓中最富有的人对我来说毫无意义，能够在晚上睡觉前说声我今天做了了不起的事，这才是我在乎的。”

7. 在苹果的角色

“苹果并不是我一个人表演展示的地方，苹果的活力和成功来源于两个方面：一是公司里有很多富有天赋的人才，二是他们有卓越的管理团队。多年来，很多天才员工听到外界说他们是失败者，其中有些人连自己都快信。但他们不是失败者。他们缺少的是好的教练和的计划。现在，他们终于有了。”

8. 与苹果同在

“我会永远和苹果保持联系。我希望在我的人生中，我的生命线和苹果的生命线永远交织在一起，永不分离。也许有一段时间我会不在苹果，但我一定会回到苹果的。”

“当你在向前展望的时候，你不可能将这些片断串连起来；你只能在回顾的时候将点点滴滴串连起来。所以你必须相信这些片断会在你未来的某一天串连起来。你必须要相信某些东西：你的勇气、目的、生命、因缘。这个过程从来没有令我失望，只是让我的生命更加地与众不同而已。

10. 关于工作

“你的工作将会占据生活中很大的一部分。你只有相信自己所做的是伟大的工作时, 你才能怡然自得。如果你现在还没有找到, 那么继续找、不要停下来、全心全意的去找。与所有你心仪的事物一样，当你找到它时，你就会知道。就像任何伟大的友谊一样，它将会日久弥香。所以继续找，直到你找到它，不要停下来！”

11. 关于死亡

“没有人想死，即使那些梦想上天堂的人，也并不急于到那里。然而，死亡却是我们所有人的宿命，没有人能够逃脱它。事实上也应该如此。旧的不去，新的不来。只有清除掉了所有老朽的东西，才能为新生事物腾出空间。现在，你是新生事物，但是在不久的将来，你就会慢慢变老，而被清除掉。我很抱歉说得这样直接，但事实就是如此。”

12. 不要停留在一件事情上

“如果你已经出色地完成了某件工作，你就应该尝试其它有意义的事情，不要再一件事情上停留太久，多想想下一步该做什么。

转载二：

http://calgary.ctv.ca/servlet/an/local/CTVNews/20111006/steve-jobs-quotes-111006/20111006/?hub=CalgaryHome

CTVNews.ca Staff

Steve Jobs, the former CEO and co-founder of Apple, made the world think in profound new ways thanks to the breakthrough technology he developed. Jobs was daring. He was brilliant. He also had a gift for turning a clever phrase. Now, as one of the fathers of the personal computing era passes on, we share these 15 inspirational quotes from Jobs.

On life:

“It’s more fun to be a pirate than to join the navy.” (Steve Jobs, 1985)

“You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” (Steve Jobs, 2005)

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” (Steve Jobs, 2005)

On money:

“Being the richest man in the cemetery doesn’t matter to me…Going to bed at night saying we’ve done something wonderful…that’s what matters to me.” (Steve Jobs, 1993)

On work:

“I didn’t see it then, but getting fired from Apple was one of the best things that ever happened to me.” (Steve Jobs, 2005)

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.” (Steve Jobs, 2005)

On design:

“When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.” (Steve Jobs, 1985)

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that.” (Steve Jobs, 1994)

On motivation:

“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” (Steve Jobs, 1998)

“When people sell out, even though they get fabulously rich, they’re gypping themselves of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective.” (Steve Jobs, 2000)

“There’s nothing that makes my day more than getting an e-mail from some random person in the universe who just bought an iPad over in the UK and tells me the story about how it’s the coolest product they’ve ever brought home in their lives. That’s what keeps me going. It’s what kept me five years ago, it’s what kept me going 10 years ago when the doors were almost closed. And it’s what will keep me going five years from now whatever happens.” (Steve Jobs, 2010)

On innovation:

“Innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem. It’s ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.

“And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.” (Steve Jobs, 2004)

On death:

“Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new.” (Steve Jobs, 2005)

“When I was 17, I read a quote that went something like: ‘If you live each day as if it was your last, someday you’ll most certainly be right.’ It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been “No” for too many days in a row, I know I need to change something.

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” (Steve Jobs, 2005)

讨论到阿森纳的转会方式，论坛上各说不一，一些对转会不满意的球迷，将问题归结于：阿森纳没有钱

这似乎完全不是问题的根源，下面来自swissramble的一篇有关文字

http://swissramble.blogspot.com/ … ransfer-budget.html

Perhaps the best starting point for an analysis of Arsenal’s transfer fund is the actual cash balance, which was ￡110 million in the last published accounts (as at 30 November 2010). …”
讨论阿森纳转会，最好从阿森纳的资金储备开始，上面图表是阿森纳这几年来的储备资金，上次公布的数据是1.1亿英镑（2010年11月30日）。

That’s absolutely correct, but if we look at Arsenal’s cash balances over the last few years, it is clear that the trend has been upwards, rising from ￡53 million in November 2006 to ￡110 million in November 2010. ……
很清楚，阿森纳在前几年的现金储备一直呈上升趋势，，由2006年的5,300万到2010年的1.1亿。

In other words, Arsenal’s executive hierarchy might be accused of being a little conservative here, though they do have to maintain ￡23 million as debt service reserves for the stadium financing, which would mean a net balance of ￡87 million.
换句话说，阿森纳的高级领导层在这方面被认为是比较保守，尽管他们的确需要保证有能力偿还2,300万球场的贷款，也就是说，他们的纯现金储备是8,700万（纯现金储备=现金储备-欠贷=￡110m-￡23m=￡87m）

In fact, Arsenal’s ability to generate free cash flow has been very impressive, considering that: (1) most of the cash for the commercial deals with Nike and Emirates was paid upfront; (2) they have also managed to repay all the property debt incurred for the Highbury Square property development (just under ￡140 million).
实际上，阿森纳的流动资金的储备做得相当出色，考虑到：（1）大部分耐克和酋长的commercial deals都是预付；（2）他们也已经付清了海布里房地产开发的所有贷款（稍低于1.4亿英镑）